Strategic Plan


Vision / History


The Board of Directors of the CCNJ offers this Strategic Plan as a “working document” that is reviewed and updated as appropriate. At a minimum, the Board will review the document every three years. The Board regularly tracks and measures its progress in achieving the Goals contained in this.

Goals

  1. Protect and enhance members’ ability to do business in New Jersey.
  2. Improve the public, media and decision-makers’ understanding & perception of the business of chemistry.
  3. Assist members to continually improve the Environmental, Security, Health and Safety performance in the manufacture, distribution, transport, disposal and use of members’ products.
  4. Maintain CCNJ as a member-driven organization with strong leadership and day-to-day contributions from a high-quality staff.
  5. Ensure the ongoing viability and cost effectiveness of CCNJ by exercising sound fiscal judgment while adhering to a strict fiscal policy, attracting adequate funds from diverse sources, to lessen reliance on member dues, and expend resources to the maximum benefit of members.

Business Definition

The CCNJ serves member companies by providing governmental access, consultation, political and regulatory analysis, communications and information on critical issues. It is a voice for chemistry-based industries, staffed with knowledgeable and capable professionals, and is recognized by participants in the governmental processes as a proven, effective special interest group. The Council is respected as an organization dedicated to the highest ethical standards, excellence in science, and commitment to the community.

CCNJ’s target markets are the members of chemistry-based industries, government, other influential groups, and the general public. The Council will call on the principal resources of its members and associates, its ability to raise required finances, and the ability of its professional staff to achieve its goals;

The CCNJ:

  • advocates member interests through lobbying efforts on government policies as well as developing and managing member issues in an effective manner;
  • provides tools and services to educate and train its members and the constituents it serves; and
  • provides products that inform stakeholders, educate the public, and influence decision-makers in ways that create maximum member value.

Goals, Objectives, Tactics

Obj. 1.1 Achieve laws and regulations that benefit members in NJ.

Tactic 1.1.1 Advocate the need for sound science-based laws and regulations that include cost / benefit analysis.
Tactic 1.1.2 Identify issues and positions from key interested parties and stakeholders.
Tactic 1.1.3 Work across CCNJ members and Committees to develop positions and Action Plans.
Tactic 1.1.4 Organize legislative and regulatory alerts and urgent-call-for-action processes.
Tactic 1.1.5 Assist in the drafting of bills and regulations that benefit members.
Tactic 1.1.6 Actively and effectively, participate in the NJ political and regulatory processes to advocate and promote industry positions.
Tactic 1.1.7 Determine approaches and specific plans to identify and utilize member senior management to assist in lobbying efforts
Tactic 1.1.8 Expand the base of companies participating in political fund-raising events.
Tactic 1.1.9 Develop specific lobbying plans targeting key legislators and newly elected officials.
Tactic 1.1.10 Anticipate laws that may be introduced in New Jersey as a result of an emerging issue and communicate appropriate information to the CCNJ membership.
Tactic 1.1.11 When deemed necessary by the CCNJ Environment Committee or other CCNJ sanctioned environment/regulatory industry group, with approval of the CCNJ Board of Directors, the CCNJ should take appropriate aggressive action on regulatory matters that are unheeded or not appropriately addressed by the NJDEP, the State, or any other state regulatory body.

Obj. 1.2 Achieve a strong voice to promote members positions.

Tactic 1.2.1 Identify and form prospective alliances and coalitions for emerging issues.
Tactic 1.2.2 Raise funds to recognize and support selected candidates for office.
Tactic 1.2.3 Mobilize appropriate member resources to enhance our impact. Redevelop and update the key contacts list and develop plans to get more key contacts involved.
Tactic 1.2.4 Develop Grassroots / “Grasstops” approach, as circumstances require.
Tactic 1.2.5 Proactively meet with other associations and organizations on a regular basis (every 3-6 months) to identify resources to put towards advocating on a common issue of concern.

Obj. 1.3 Anticipate, track and communicate developing issues that may impact members.

Tactic 1.3.1 Establish a mechanism and plan to improve frequency and visibility of emerging issues information to the CCNJ membership.
Tactic 1.3.2 Analyze and frame emerging issues and distribute appropriate information to the membership and maintain a repository of information.
Tactic 1.3.3 Educate and train members on key issues, through increased communication and possible workshops for CCNJ membership.
Tactic 1.3.4 Continually monitor NGO’s, external groups, environmental organizations and other NJ based groups to monitor activities that enhance or impact the industry in anyway.
Tactic 1.3.5 Identify and target specific regulations that present a problem for members in New Jersey and that exceed federal regulations, and proactively support bills that will correct the issue.

Obj. 1.4 Support workforce development, training and science education.

Tactic 1.4.1 Identify and communicate programs that support employee training & grants for workforce development to the CCNJ membership.

Obj. 1.5 Support efforts that improve the economic competitiveness of members.

Tactic 1.5.1 Provide advocacy on relevant business issues, i.e. taxes, energy, natural gas, among others that are important to the membership.
Tactic 1.5.2 Research and support economic development initiatives that benefit industry.
Tactic 1.5.3 Develop an actionable strategy that will help address the rising cost of energy in NJ that is negatively affecting the chemistry business community, which will include pro-active initiatives with NJ-BPU, Office of Economic Development, and other state agencies.
Tactic 1.5.4 Support legislation that improves New Jersey’s economic competitiveness.

Obj. 2.1 Build relationships and educate key legislators, regulators, government officials, media and members of the community.

Tactic 2.1.1 Meet regularly with decision-makers to inform and educate them on industry positions and concerns as directed by the CCNJ Board of Directors.
Identify a plan which targets key legislators and focuses company resources on them. Tactic 2.1.2 Support issue-specific industry groups created by the CCNJ.

Obj. 2.2 Continue to maintain and improve all external relations, including media and public outreach and education programs to reach the citizens of New Jersey and key decision makers.

Tactic 2.2.1 Utilizing industry programs, like Essential2® , advance the public image of the chemistry industry and CCNJ members of their positive economic impact to the economy and the benefits of their products and how they continuously improve the quality of life.
Tactic 2.2.2 Develop and maintain a CCNJ External Relations Plan that includes guidance and directives for media and public relations, outreach initiatives, events, issues management and marketing programs.
Tactic 2.2.3 Populate and maintain a repository of public relations materials, issue papers, fact sheets for important industry issues as designated by the Board of Directors and/or Executive Director for distribution to member companies and media when appropriate.
Tactic 2.2. 4 Organize and hold annual CAPFest when economically possible and feasible.
Tactic 2.2. 5 Develop and maintain key media contacts.
Tactic 2.2.6 Establish opportunities to build activities with the NGO/Environmental community and foster ongoing relationships.

Obj. 2.3 Contribute to an industry reputation for honesty, trust and credibility.

Tactic 2.3.1 Support stewardship programs such as ACC’s Responsible Care®, SOCMA’s ChemStewards®, Coatings Care ®, NACD’s Responsible Distribution ProcessSM, and other related programs with external audiences where appropriate.
Tactic 2.3.2 Promote New Jersey’s mandated Industry Sector Security Best Management Practices among CCNJ membership.
Tactic 2.3.3 Promote government environmental, health & safety and facility security excellence programs.

Obj. 3.1 Facilitate the enhanced member understanding of regulatory and statutory issues.

Tactic 3.1.1Publish timely advisories.
Tactic 3.1.2 Organize seminars and “How-To” workshops for members.
Tactic 3.1.3 Invite prominent/influential speakers knowledgeable on the issues affecting membership.

Obj. 3.2 Promote networking, performance measurement and provide tools to improve member EH&S performance.

Tactic 3.2.1 Promote and support continual workforce training through member questions.

Obj. 4.1 Have member companies contribute appropriate level of communication, direction and “sweat-equity.”

Tactic 4.1.1 Seek committee members from a broad diversity of CCNJ companies.
Tactic 4.1.2 Conduct a survey of the CCNJ membership at least once a year utilizing Web based survey technology.
Tactic 4.1.3 Maintain, update membership database.

Obj. 4.2 Promote continual staff development and effectiveness.

Tactic 4.2.1 Maintain up-to-date job descriptions and implement staff training and development to improve their effectiveness.
Tactic 4.2.2 Implement and validate the performance management review process and objective setting system.
Tactic 4.2.3 Ensure CCNJ offers competitive pay and benefit packages, and differentially rewards excellent performers.
Tactic 4.2.4 Evaluate CCNJ organization structure and staff roles, and adapt to future needs.
Tactic 4.2.5 Provide staff with tools to implement work objectives.
Tactic 4.2.6 Maintain up-to-date policies, description of benefits, etc

Obj. 5.1. Maintain funding from current members and increase membership.

Tactic 5.1.1 Identify target list of prospective new members and develop cultivate solicitation plan. Hold new member drives, and generate funds for CCNJ.
Tactic 5.1.2 Engage Board members in outreach to potential associate members, including companies that they are currently using as service providers.
Tactic 5.1.3 CCNJ staff members to conduct quarterly visits with select member companies.

Obj. 5.2 Secure more funds from non-dues sources (ACC, NPCA, etc.).

Tactic 5.2.1 Improve marketing and participation in events, seminars and spring conference.
Tactic 5.2.2 Capitalize on seminars and “How-To” workshops where opportunities exist.
Tactic 5.2.3 Lead and assist, as appropriate, on opportunities that generate funds for CCNJ (e.g. energy aggregation).

Obj. 5.3 Manage funds to maximize member value.

Tactic 5.3.1 Survey members annually to confirm “value-for-money” and solicit ideas for improvement. Tactic 5.3.2 Allocate staff resources where appropriate for member benefit.
Tactic 5.3.3 Effectively manage CCNJ annual budget and finances.
Tactic 5.3.4 Produce and maintain a 3-year rolling financial plan.
Tactic 5.3.5 Conduct an annual audit of CCNJ financial records.

CCNJ Committee Organization

Four standing Committees have been established to ensure the continued success of the CCNJ:

Environment Committee
Health & Safety Committee
Legislative Committee
External Relations Committee

Two committees: Finance Committee and Membership Committee , made up only of members of the Executive Committee, focus on both the revenue and expenses of the organization.

The Goals of the CCNJ Strategic plan are carried out by the CCNJ Staff and identified resources, including standing Committees. The CCNJ Annual Operations Plan, categorized by Core Elements, identifies how these Goals and Tactics translate to actionable items based on priority given to each by the Board of Directors after each Annual Planning Session.

Core Elements
Fiscal/Budget Advocacy Membership Development/ Satisfaction/Retention
5.1, 5.2, 5.3 3.1, 3.2,4.1
4.2 1.2, 1.4, 2.1, 2.2, 2.3